“Nutritionist” isn’t a protected term. Anyone can call themselves a nutritionist. “Dietician” is the legally protected term. “Dietician” is like “dentist”, and “nutritionist” is like “tooth-i-ologist.”
Dara O’Biain
In one of the most insightful and frighteningly prescient books I’ve read, The Death of Expertise, Tom Nichols makes the case that the value of credentials and legitimate specialized knowledge have declined due, in part, to cultural resentment against “elites” and a general sense that belief is more important than knowledge, that everybody’s view of reality has an equal right to be taken seriously. The catastrophic stupidity now crippling science and public health in America certainly seems to prove his point.
However, in a weird contradiction, promoters of pseudoscience and unproven or ineffective approaches to health have also always longed for the legitimacy, and marketing advantage, that comes with credentials and the appearance of expertise. Acupuncturists and herbalists have repeatedly sought recognition as recognized specialties in veterinary medicine. They crave the respect that would come with such recognition, and they know that it would help them sell their services to more people.
If unable to earn such recognition from mainstream, science-based sources, organizations and individuals often create their own organizations to recognize themselves. You can get a certification not only in dubious areas of medicine, such as homeopathy and chiropractic, but even as a psychic or an astrologer. In seeking the legitimacy that comes with real credentials but creating fake ones, proponents of such practices deceive the public and devalue real expertise.
A reader recently asked me to look into the claims and credentials of one of many online sources of advice about nutrition for dogs and cats, Kimberly Lloyd from The Holistic Canine. This proved to be an interested example of the tension between disdaining mainstream scientific opinion and yet wishing to promote one’s advice as scientific, even evidence-based expertise.
Lloyd offers advice and consulting services around nutrition for dogs and cats as well as “Natural health care” and “therapeutic health care,” which are claims probably vague enough to avoid the letter, if not the spirit of the laws against practicing veterinary medicine without a license. She also has a business providing nutrition and health advice for humans, proving that apparently it is possible to be an expert in everything.
The advice she gives, as is often the case among proponents of alternative approaches to nutrition, is a mix of reasonable and ridiculous. Encouraging people to keep their pets at a healthy weight is a sensible and obvious bit of advice, for example. She talks a lot about fresh-cooked foods, which I am quite optimistic about (though the true health value of these compared to traditional formulations still hasn’t been demonstrated scientifically.) Overall, there is plenty of ordinary, reasonable advice on her page. It is by no means the worst I have seen!
Unfortunately, there is also plenty of information that is misleading or pure pseudoscience:
- She advocates raw diets, despite the lack of a coherent theory or any meaningful evidence they are beneficial and the real risk of infectious and parasitic diseases from eating raw meat.
- She makes lots of claims about the value of specific herbs that are entirely belief based, with no convincing scientific support.
- She has called commercial pet food, “ the single greatest disservice to our pets,” which is nonsense.
- She also disdains much of science-based medicine, saying that’s second to commercial diets the greatest disservice to our pets is “unnecessary conventional veterinary practices and interventions” and “chemical ‘preventatives.’”
- Like many proponents of raw foods, she seems to be a vitalist, believing in some magical “energetic” properties to foods- “food goes far beyond physical matter.” She dresses up her vitalism in a coat of pseudoscientific paint with lots of references to “microRNA,” but her rant against “chemical-laden, vaccine-poisoned, antibiotic-polluted” ingredients, and her discussion of the role of “energy” and belief in managing cancer reveals her perspective as incompatible with science.
- She talks often about “toxins” and “detox” in an unscientific way, mimicking the sort of anti-science, anti-modernity fear-mongering of the Forever Dog
- She claims to be able to interpret clinical lab test results–“At The Holistic Canine, we interpret labs based on the big picture. If you’d like help understanding your dog’s results, we are only a phone call away!” This is well within the practice of veterinary medicine and isn’t appropriate for someone without appropriate training in clinical pathology and a license to practice veterinary medicine.
- She denigrates commercial therapeutic diets, despite the robust scientific evidence for their benefits, and promotes herself as capable of formulating better alternatives—“ The Holistic Canine creates custom therapeutic diet formulations designed specifically for pets with medical conditions. Each plan is carefully structured to meet nutritional requirements while supporting the individual needs of the animal.” Again, this is only appropriate for a true board-certified veterinary nutritionist or someone with a doctorate in clinical nutrition form an accredited institution.
- She proudly asserts that she does not vaccinate her own children and lists herself as “as strong voice against vaccination.” This alone should realistically disqualify anyone from given health advice.
Of course, anyone is free to set up a web site and offer their opinions on healthcare. Charging for these opinions is a bit more ethically problematic, particularly when they conflict with established science-based healthcare, but this is certainly common these days. The question here is what credentials does the person giving the advice claim, and what do these mean. This is a bit of a challenge since many titles and credentials are offered in various places, and the sources and details about them are not usually provided (itself a bit of a red flag).
The advice on this site is promoted as “evidence-based,” (which it absolutely is not) and as coming from a legitimate credentialed expert, with labels like “board-certified nutrition practitioner,” “canine and feline clinical nutritionist,” “certified raw dog food nutritionist,” and others as well as claims to offer “clinical” and “therapeutic” nutrition counseling. So what can we determine about the credentials being promoted here?**
- PhD in Holistic Nutrition and Naturopathy
While a PhD in nutrition can be a legitimate credential for a veterinary nutrition specialist, this credential does not appear to be of that sort. Her Facebook page suggests this degree comes from an unaccredited online school, the University of Natural Health, which offers none of the rigor or science-based content of a legitimate doctoral degree in nutrition. (Elsewhere, she lists her affiliation as the College of Natural Health” or the “Natural Health College,” so it is not completely clear this is the institution she obtained her credential from). At the University of Natural Health, this degree requires a 3,000 word paper “on a specific aspect of natural health, as applied in his or her own life and/or in the lives of others.” This is nothing like the research-based process of completing a meaningful doctoral degree in nutrition.
- BS in Nutrition
This is listed as a credential in several places, but the institution is not named. It is unclear, therefore, if this is a legitimate degree from an accredited university, but of course even if it is, this does not qualify her as a “clinical” or “board-certified” veterinary nutrition specialist.
- Board-certified Holistic Health Practitioner
This is a credential from the American Association of Drugless Practitioners (AADP). This group, like organizations credentialling homeopaths and Reiki practitioners, is a classic example of a fake institution set up by practitioners of unscientific alternative therapies to generate the perception of legitimacy. It is not accredited or recognized by any mainstream, science-based organization, such as the American Board of Medical Specialties.
The same is true for the other organizations she cites as validating her education-the International Practitioners of Holistic Medicine (IPHM) and the International Institute for Complementary Therapists (IICT). These are both membership organizations of people promoting alternative therapies and not accredited or recognized by any mainstream, science-based bodies. They exist, like the AADP, in an alternative institutional universe to validate themselves and their members since the accepted organizations of science and medicine do not accept their claims or practices.
- Certified Canine and Feline Nutritionist
The educational content behind this online program from Southern Illinois University is RACE approved, and it is scientifically legitimate. The program technically offers a “Certificate in Canine and Feline Nutrition,” a subtle difference in wording that avoids the impression given on the Holistic Canine web site that it confers some kind of specialty status.
While the content is approved for continuing education credits for vets and veterinary technicians through the American Association of Veterinary State Boards (AAVSB), completing it does not make anyone a “board-certified” nutritionist. And while the information may be useful for anyone, the continuing education credits only apply to people with a state license as a veterinarian or veterinary technician, which is not the case here.
While I applaud anyone who puts the time and effort into getting additional education like this about nutrition, the content on the Holistic Canine web site and social media make it clear that the science-based information taught in this course is routinely ignored, and the purpose of the certificate is only to create the impression of scientific legitimacy for pseudoscientific advice.
- Certified Canine Raw Food Nutritionist
This is not a real thing. Again, the granting institution is not specified, but the alternative publication Dogs Naturally Magazine offers an online course that may be what is referred to here. A few other sources offer training in raw feeding, but since this is not a scientifically validated practice, such certification does not imply science-based expertise.
A variety of other credentials are offered, including “certified Natural Health Practitioner (CNHP) and Holistic Nutrition Practitioner (CHNP).” Again, no institution is specified, but there are no legitimately accredited educational institutions that offer such credentials, so these likely come from the same or similar elements of the self-referential ecosystem of alternative institutions and credentialing bodies.
Finally, the site mentions a Master’s of Divinity, again without specifying the institution (some Facebook posts suggest this is from another unaccredited, online institution, but I could not confirm this). This is not directly relevant to her purported expertise in veterinary nutrition, but she does reference it when teaching courses for humans that mix health, lifestyle, and spiritual advice,
The point here is that advocates of alternative health practices, whether nutrition-centered or others, tend to want to have their cake and eat it too. They frequently condemn mainstream scientific institutions and those with expertise derived from them. At the same time, they understand that pet owners respect expertise and want to get advice from people who have the appropriate background to know what they are talking about. Their response is often to construct alternative institutions and credentials to give the appearance of scientific legitimacy to ideas and practices that are ultimately cannot meet the standards of evidence required by mainstream science.
It is easy to mislead pet owners into believing that there is a serious difference in scientific opinion or uncertainty in the scientific evidence when really there is not. There is legitimate expertise, such as obtaining board certification through the American College of Veterinary Internal Medicine or the equivalent in Europe or elsewhere, and there is fake expertise, including most of the credentials and titles claimed by Kimberly Lloyd.
All of the claims of being “scientific” in her recommendations, even when they are not based on any actual scientific evidence or are directly contradictory to such evidence, are misleading and disingenuous. Adding a host of alternative titles and degrees does not fix this. Pet owners are free, of course, to follow alternative approaches to health and nutrition, but they should make this choice with a full and clear understanding that these approaches are not supported by science and that the “experts” promoting them are only experts by their own judgement.
**I have attempted to identify and verify the credentials claimed publicly by Kimberly Lloyd as best I can. The specific programs and institutions granting these are not always listed anywhere obvious, and my conclusions about some may be in error. If evidence of errors appears, I will of course post appropriate corrections.









